Chivas Regal is the first luxury whisky and is famed for its prestige and unique heritage. As a truly global brand reaching from China to Venezuala, the needs of the Chivas Regal consumer are diverse and broad.
Having built a close working relationship with Chivas Regal, we have collaborated a range of really exciting projects from product design (bespoke gift tins) through to print (inspiration guidelines) though to digital (online modules). Photoshoots (art direction).
The purpose of each of these projects has been to reinforce Chivas Regal’s position as a market leader setting the benchmark for premium whiskies.
What we did
For each project we aim to express the Chivas Regal story in a new, refreshing and bold way. We call this ‘modern heraldry’ – this is what appeals to the male and global audience of Chivas Regal.
How we did it
For many of these projects we have commissioned fantastic image makers, such as Alex Trochut. We have also collaborated with writers, photographers, online agencies and animators to get the best results possible.