Borne out of a need to make running a business easier and in turn more fun, Knopka (which means ‘Button’) is a new business service. It combines personal and business banking, a personal assistant, lawyer and accountant – creating an entirely new category designed for Russian entrepreneurs.
The brand identity we created starts small (as a button), and is visible in everything the brand does, from the digital products which we helped co-create, to the creation of an ambitious ‘third space’ for entrepreneurs in the capital. The addition of Knopka girl challenges us to ask ‘Why?’. She cuts through complexity and encourages customers to challenge the status quo – her thoughts echo the restless quest of the entrepreneur.
Collaborators: Michael Wolff, Daljit Singh, UsTwo, St.Luke’s, Tom Lynham, Jean Julien.