Beefeater London Dry Gin

Our brief was to create a refreshed look and feel for the gin, Beefeater Dry. The solution needed to appeal to an international audience and build on the existing brand. We created an iconic and bespoke Union Flag graphic based on the cut of the Beefeater Dry typeface.

The bespoke Union Flag symbolises ‘London’ for global markets and emphasizes Beefeater’s unique position as the only London Dry Gin still distilled in the city.

We kept the Beefeater logo a prominent part of the new look. We created a suite of promotional materials to show the full marketing potential of the new expression.

Collaborators: Justin Metz.