British Heart Foundation A life-saving wallet
The 2011-12 brief was all about building on the success of last year’s report, picking up on the biggest BHF stories of the year and creating a sense of urgency around the need to raise funds. We decided on a wallet as a great way to open a conversation about money. Made from Tyvek the wallet is hard wearing and durable so it has the exchange of value that was successful last year. It’s printed with the instructions for ‘Hands only CPR’ – the life saving advice highlighted by Vinnie Jones in the BHF’s biggest campaign of the year. With the help of writer Nick Asbury, each of the main stories of the year are disguised as items that you may find in a typical wallet, tickets, ID, receipts, photographs. The printed wallet is supported online by an interactive version that can be explored on desktops, iPads and mobile devices.
Collaborator: Nick Asbury.