NB were asked by Chivas Regal to create a desirable tin that expressed the idea of ‘modern heraldry’ in a contemporary and bold way, and that would appeal to a global audience. We commissioned artist Alex Trochut to produce a CR monogram, based on the twists and movement of steel ribbon. The design was a real change of direction for Chivas, and the end result is simple, elegant and masculine. The tin was accompanied by a dedicated microsite and an inspiration document containing ideas for promotion throughout the marketing mix.
Collaborator: Alex Trochut.