D&AD 40th Anniversary Awards event

NB created a clever mark combining numbers, words and a sneaky 40º angle to link all the collateral for the event. Mirrored finishes referenced copy about reflecting events in the design industry, as well as suggesting luxury and celebration. A display of all forty annuals showcased D&AD’s heritage. Continuing the luxury feel, invites were in the style of silver tags to be worn around the neck to gain entry to the event.