D&AD Annual Show 2001

Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.

Premier Paper Award winner