Having introduced several new membership categories, D&AD appointed NB to produce a comprehensive promotional campaign. To appeal to the target audience – the creative industries – we opted for clarity and wit. Using objects commonly found in creative environments and items related to specific membership benefits, we created collage set pieces which were photographed by John Ross. Striking, cohesive and cost effective, the campaign launched with a fold out poster printed on Bible paper.
Collaborator: John Ross
Graphis Posters Platinum Award winner