D&AD New Blood campaign

D&AD New Blood’s success is dependent on the presence of industry professionals. NB produced a direct mailer targeting top creatives. The tag line was at the heart of the concept, designed to galvanise the ‘old blood’ into action by reminding them that the ‘new blood’ is hot on their tails. The visuals took this one step further and as expected, the campaign both shocked and entertained, and created a ‘buzz’.

Collaborators: Laura Jordan Bamback, Paul Davis, David Fowle, Peter Hale, Dick Powell, Ajab Samrai, David Stewart, Alex Taylor, Glenn Tutsell, Michael Wolff, Al Young and Al Young.

N.B: Dick Powell was not harmed during the making of this poster, but the toast was toast.

N.B: Alex Taylor was not harmed during the making of this poster and continues to art direct at the very highest level.

N.B: Laura Jordan Bamback was not harmed during the making of this poster but sadly, the mac didn’t make it.

N.B: Michael Wolff was not harmed during the making of this poster, and anyway he wouldn’t be seen dead in a german brand.

N.B: John Ross was not harmed during the making of this poster, but David Stewart shot him.

N.B: Al Young and Al Young were not harmed during the making of this poster and will live to be Al Old and Al Old.

N.B: Peter Hale didn’t suffer any grievous bodily harm during the making of this poster and continues to work at GBH.

N.B: Paul Davis was not harmed during the making of this poster, but now works with very soft crayons.

N.B: Roger Kennedy was not harmed during the making of this poster and he continues to kern in public.

N.B: Glen Tutssel was not harmed during the making of this poster and continues to create brands to die for.

N.B: Greg Quinton was not harmed during the making of this poster, neither were the shares of a well-known lighter fuel company.