Goldsmiths identity

Prompted by a change of name and the desire to maintain a competitive edge, Goldsmiths appointed NB to design a new visual identity. The new logotype represents Goldsmiths’ radical, creative spirit, whilst remaining authoritative, befitting the college’s reputation for academic excellence. Supported by a family of complimentary typefaces and a refreshed approach to imagery, the new logotype leads a flexible and cost effective identity system, providing a framework within which creativity can breathe.

Collaborators: Freda Sack and Simon Weller.