Imperial War Museum Advertising campaign

The Imperial War Museum asked NB to create summer advertising campaigns for two of their attractions – the Churchill War Rooms and HMS Belfast. The challenge was to make these two very different attractions feel like part of the same family. Our solution was to use the same graphic device, the ‘cross-section’, to show the hidden treasures at both. Frances Castle’s warm illustration made this a family-friendly campaign, which has continued for a couple of years to date.

Collaborators: Vasili Zorin, Francis Castle and David Fowle.