Ixxy's Bagels

NB were appointed to work with architect Arthur Collin to create an identity for a brand new fast food concept (at the time) for London – Ixxy’s Bagels, the first chain of bagel shops in London. We worked with Benoit Jacques to create a series of friendly characters to bring the brand to life, and which formed the basis for interior graphics, advertising and packaging.

Collaborators: Arthur Collin and Benoit Jacques.