John Lewis
Beauty Retreat

John Lewis had identified an opportunity to make their treatment service more distinctive and attractive to customers, and asked NB to develop an appropriate identity. Starting from John Lewis’s position as ‘friendly experts, we developed a look and feel including the name, colour palette, imagery and typographic style, that feels confident and organic. The identity remains close enough to the John Lewis brand to benefit from the trusted brand values, and also feels distinctly different from other beauty brands on offer.