Land Securities Cheapside

NB produced 118-122 Cheapside, a brochure promoting retail opportunities in a new development in the heart of the City of London. The Cheapside area has historically been a shopping area. We developed a visual language to sell the area’s heritage and the new development, with imagery illustrating the accompanying copy. The brochure is also a concertina with two front covers: one leading to the emotive sales pitch, the other to the practical information.