Land Securities
Love Shopping

NB were asked by Land Securities to design Love Shopping, a brochure promoting their commitment to quality retail developments in areas where there is currently very little retail. The title reflects the subject matter, echoes the company initials, and introduces an accessible, friendly tone. The visual language also reinforced the brochure’s message, with high quality photographs of glamorous models posing in distinctly non-retail locations. The LS logo was transformed into a Chanel-style monogram and repeated it for the brochure’s striking endpaper.

Collaborator: Martin Morrell.