When NB were asked to create a Christmas campaign for Mothercare, we wanted to build on their reputation for understanding what modern parenting is like. Witty copy was paired with warm, cheeky photography by Stefan Azario, capturing seasonal mischief. The colour palette featured a calm but festive gold, and the Mothercare logo was given a special treatment by Alison Carmichael. The design was applied to point of sale items, posters, catalogues and packaging.
Collaborators: Stefano Azario, Alison Carmichael and St Luke’s.
Mothercare Christmas 2009