Mothercare
Point of sale and
internal signage

When NB were asked to create a graphics system Mothercare, we commissioned Stefan Azario to create a quirky and emotive photographic library. Combined with witty copy lines written with St. Lukes, we created an engaging system that captures the attention of the modern parent. NB highlighted the brand heritage in the Oxford Street flagship store by framing the archive of catalogues. This was then implemented across other flagship stores nationwide.

Collaborators: Stefano Azario and St. Luke’s.