NB worked closely with the many stakeholders, including the Design Council, to help NHW refresh their brand and to shift their focus from fear of crime to promoting safe communities. The new strap-line ‘Our Watch’ sits at the heart of the brand. The design solution was robust, and a simple guideline ensures that regionally produced collateral stays clean and bold. The colour palette is bright and the photographic style is warm and natural.
Collaborators: Sebastian Conran, Howard Fletcher,Terri Lee-Shield and Michael Wolff.