Tate Guides

The Tate Museums decided to unite its four museums through the Tate Guide, a listings magazine covering exhibitions, related events, offers and amenities. Having been appointed to design the new-look Tate Guide, NB developed visual and information management solutions that enable the efficient production of the Tate Guide every two months. We developed a visual system based around a large arrow, a shape that signifies various elements of the Guide. To keep things fresh we commissioned a photographer to supply new and relevant imagery.