Tate required a new look for its Tate Members offer to add value to becoming a member. NB treated Tate Members as a sub-brand in order to develop a coherent, consistent language. We chose to avoid the Tate’s existing colour palette to make the membership offer more distinctive, and commissioned photography of people interacting with the art in all four of Tate galleries. Economically produced on uncoated stock bound with colourful bellybands, the packs felt exclusive yet fun.
Collaborator: Matt Stuart.