WWF
Licensing style guide

The World Wildlife Fund (WWF) wanted to develop a more unified approach to how their identity was licensed for products around the world. NB designed a style guide to inspire global markets to produce quality products which lived up to the WWF brand. The guide led by example, adhering to the recently updated style guidelines. Working closely with The Licensing Company, we created an imaginative series of product visualisations to bring the guide to life.